Designer spotlight: Diego Rincon helps clients’ tell their story with design

If a stranger were to walk into your home, what would that person learn about you based on your interior design? Every home should tell a story, and putting together that story is exactly what interior designer Diego Rincon loves to do best.

Designer spotlight: Diego Rincon helps clients’ tell their story with design

The designer was recently featured in Rue Magazine, where he shares what influenced him to enter the world of interior design. According to the article, Rincon was inspired to study architecture after admiring his grandparents’ house in Colombia, which his grandfather had designed himself. Clearly, a knack for creating beautiful spaces runs in the family, because after following his dreams, Rincon now owns his own company named Diego Alejandro Design, and has offices both in Manhattan and Miami.

Designer spotlight: Diego Rincon helps clients’ tell their story with design

Diego Alejandro: New York City Loft

Now a big-time designer, Rincon helps clients create homes that are comfortable, beautiful and intriguing. One of the most interesting aspects about Rincon’s work is his ability to turn a space into the story of a person’s life. A sofa or a lamp might just be pieces of furniture to you, but to Rincon, every piece of furniture has something to say, and can help turn a space into a reflection of who you are and where you’ve been. In the article, the designer talks about his favorite project, a two-story loft he put together for an advertising executive. While Rincon drew inspirations from his own life and places that he lived, he said that overall, “the space reflects the stories of my client’s life – where he’s been, what he’s done, and what he’s seen.”

Designer spotlight: Diego Rincon helps clients’ tell their story with design

Diego Alejandro: Meridian 5, Miami

Everyone has a story to tell, and using design to create a narrative is one of Rincon’s favorite things to do. In the article, Rincon stated “I love when someone asks me to design a space that’s personal and uniquely them.”

Designer spotlight: Diego Rincon helps clients’ tell their story with design

Diego Alejandro: Santa Marta, Columbia

You might not be able to hire a big-time designer like Diego Rincon, but that doesn’t mean you can’t create a space that is unique to you. Whenever you look at a new piece of artwork, or are trying to decide on a new sofa, look to see how you can tell your story through design.

By Wendy Weinert